SCL 2010 during Baselworld • 1° edition

Updated: Dec 7, 2019

The first year of the Swiss Creative Lab allowed us to start organising ourselves in a professional manner. The brands present at the second edition were:

• EDELBERG AG, Switzerland

• MARLEN Pens, Italy

• Naldi-Italy Packaging, Switzerland

Carlo Enea Naldi founded his Edelberg brand in 2009. Being a global brand with a DNA strongly attached to Switzerland and the world of watchmaking. The economic means available for a Start-Up were very limited. However, it was necessary to launch the brand during Baselworld since we were targeting watchmaking customers. So we reserved a small room at the Ramada Hotel (now Hyperion) and started the good relations with the hotel management, at that time Petra Emmel. The exhibition was very successful and with the hotel management we decided to rent all the available conference spaces and to take over the administration and management of all the spaces in favour of multiple watch, jewellery and design brands.

My wife Antonina and the brilliants Samuel and Keren, we have decided to undertake this organizational and commercial adventure.

The name chosen, Swiss Creative Lab, in fact wants to highlight creativity in all its facets, as well as in the world of watchmaking than in any other sphere of creative products or artistic works. Follow our hashtags #swisscreativelab Many thanks for your confidence and to follow us... its a great motivation!

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